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May 24, 2022

Express service promotion. JUMIA

Challenge

Raise awareness and adopt, in cities in the interior of the country, the use of a valueadded service while demystifying the use of mobile phones for goods purchase transactions

Solution

An attractive script to bring out the playful and simple aspect of the experience and thus convince consumers to test and then adopt the service. The client has observed a significant increase in traffic in the areas surveyed.
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