![](https://diversitypub.com/wp-content/uploads/2022/05/IMG-20210206-WA0017.jpg)
Challenge
Raise awareness and
adopt, in cities in the
interior of the country,
the use of a valueadded service while
demystifying the use
of mobile phones for
goods purchase
transactions
![](https://diversitypub.com/wp-content/uploads/2022/05/WhatsApp-Image-2020-02-03-at-14.52.25.jpeg)
Solution
An attractive script to
bring out the playful
and simple aspect of
the experience and
thus convince
consumers to test and
then adopt the
service.
The client has
observed a significant
increase in traffic in
the areas surveyed.