Challenge
Raise awareness and
adopt, in cities in the
interior of the country,
the use of a valueadded service while
demystifying the use
of mobile phones for
goods purchase
transactions
Solution
An attractive script to
bring out the playful
and simple aspect of
the experience and
thus convince
consumers to test and
then adopt the
service.
The client has
observed a significant
increase in traffic in
the areas surveyed.
