LOCAL STORES: Diversity Pub, the agency specializing in Street Marketing, is enriching its offer with #BOUTIK_MÉDIA, our network of local partner shops. We have developed unique expertise to meet local businesses in order to understand their needs on the one hand, and the consumption habits of their customers on the other. With a network of […]
THE BOOM OF ENERGY DRINKS: Our recent study on energy drink customers in the city of Abidjan informs bottlers and promoters of these drinks on the characteristics and criteria influencing the purchase choice of these products. The analysis of the results obtained considerably lifts the veil on the particular traits, consumption habits, the key elements […]
INSURANCE EDUCATION: Despite an obvious need for risk coverage, the penetration rate of CI insurance remains very low: 1.3% (source Asaci). It is with a view to raising this rate that SUNU Assurances, the leader in life insurance in CI, has initiated an insurance education campaign targeting the popular mass: providing target populations with the […]
