INSURANCE EDUCATION:
Despite an obvious need for risk coverage, the penetration rate of CI insurance remains very low: 1.3% (source Asaci).
It is with a view to raising this rate that SUNU Assurances, the leader in life insurance in CI, has initiated an insurance education campaign targeting the popular mass: providing target populations with the necessary information and lessons in insurance, pension and risk coverage.
Operational Marketing Strategy: Diversity Pub
