UNDERSTANDING THE POPULAR MASS MARKET: Significant investment efforts have been made by all the actors involved in the development of financial inclusion in Sub-Saharan Africa. Although this has led to a take-off in the banking rate of the urban masses in the main African cities, it is clear that on average over the last few […]
FINANCIAL INCLUSION AND ACTIVE WOMEN: Diversity Pub is relaunching its monthly exchange and awareness meetings on financial products with the unbanked popular mass with a focus on women: “Elles Plus Africa by DP”. Our 1st stop on financial education will take place tomorrow at the Koumassi market with the dynamic traders to talk about finance: […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
Elle Plus Africa, FINANCIAL EDUCATION OF WOMEN: Tradeswomen of Marcory. On this day of celebration of the International Day of Education, Diversity Pub through its program #EllesPlusAfrica went to meet the traders of Marcory. Like every month, we support working women through financial education workshops in order to provide them with the tools that will […]
INSURANCE EDUCATION: Despite an obvious need for risk coverage, the penetration rate of CI insurance remains very low: 1.3% (source Asaci). It is with a view to raising this rate that SUNU Assurances, the leader in life insurance in CI, has initiated an insurance education campaign targeting the popular mass: providing target populations with the […]
