CNPS STREET MARKETING:
There are these marketing campaigns which are particularly close to our hearts: Those aimed at the urban working class, this fringe of the working population which is 80% informal and therefore excluded from the economic, social and banking system.
With the new #CNPS regime, they will now be able to declare their income, contribute and benefit from social benefits.
Tomorrow this popular mass will be mostly banked and insured because having regular incomes, the need is felt.
Thank you to the #CNPS for entrusting us with the implementation of the marketing strategy and the deployment throughout the city of Abidjan for the launch of the RSTI.
