WOMEN’S FINANCIAL INCLUSION: In the large metropolises of Sub-Saharan Africa such as Kinshasa or Abidjan, 70% of working women surveyed do not have access to financial services (bank accounts or insurance coverage). This is quite surprising factual information when you know that the players in this industry are desperately trying to transform this target population […]
CNPS STREET MARKETING: There are these marketing campaigns which are particularly close to our hearts: Those aimed at the urban working class, this fringe of the working population which is 80% informal and therefore excluded from the economic, social and banking system. With the new #CNPS regime, they will now be able to declare their […]
#BlackFriday: Jumia Côte d’Ivoire has once again called on the expertise of Diversity Pub for its national tour on the occasion of the month #BlackFriday. the populations of Korhogo, Bouaké, Yamoussoukro and San Pedro vibrated to the sound of the caravan and left with many prizes. A roadshow and a football tournament delighted a jubilant […]
LOCAL STORES: Diversity Pub, the agency specializing in Street Marketing, is enriching its offer with #BOUTIK_MÉDIA, our network of local partner shops. We have developed unique expertise to meet local businesses in order to understand their needs on the one hand, and the consumption habits of their customers on the other. With a network of […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
THE BOOM OF ENERGY DRINKS: Our recent study on energy drink customers in the city of Abidjan informs bottlers and promoters of these drinks on the characteristics and criteria influencing the purchase choice of these products. The analysis of the results obtained considerably lifts the veil on the particular traits, consumption habits, the key elements […]
INSURANCE EDUCATION: Despite an obvious need for risk coverage, the penetration rate of CI insurance remains very low: 1.3% (source Asaci). It is with a view to raising this rate that SUNU Assurances, the leader in life insurance in CI, has initiated an insurance education campaign targeting the popular mass: providing target populations with the […]
