#BlackFriday: Jumia Côte d’Ivoire has once again called on the expertise of Diversity Pub for its national tour on the occasion of the month #BlackFriday. the populations of Korhogo, Bouaké, Yamoussoukro and San Pedro vibrated to the sound of the caravan and left with many prizes. A roadshow and a football tournament delighted a jubilant […]
LOCAL STORES: Diversity Pub, the agency specializing in Street Marketing, is enriching its offer with #BOUTIK_MÉDIA, our network of local partner shops. We have developed unique expertise to meet local businesses in order to understand their needs on the one hand, and the consumption habits of their customers on the other. With a network of […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
THE BOOM OF ENERGY DRINKS: Our recent study on energy drink customers in the city of Abidjan informs bottlers and promoters of these drinks on the characteristics and criteria influencing the purchase choice of these products. The analysis of the results obtained considerably lifts the veil on the particular traits, consumption habits, the key elements […]
