THE BOOM OF ENERGY DRINKS:
Our recent study on energy drink customers in the city of Abidjan informs bottlers and promoters of these drinks on the characteristics and criteria influencing the purchase choice of these products.
The analysis of the results obtained considerably lifts the veil on the particular traits, consumption habits, the key elements triggering the act of purchase and its average frequency.
The ranking established on the reputation and the volumes consumed are relevant elements that will allow the marketing managers of these brands to put in place effective strategies for better positioning and optimization of the distribution chain.
