UNDERSTANDING THE POPULAR MASS MARKET: Significant investment efforts have been made by all the actors involved in the development of financial inclusion in Sub-Saharan Africa. Although this has led to a take-off in the banking rate of the urban masses in the main African cities, it is clear that on average over the last few […]
#BlackFriday: Jumia Côte d’Ivoire has once again called on the expertise of Diversity Pub for its national tour on the occasion of the month #BlackFriday. the populations of Korhogo, Bouaké, Yamoussoukro and San Pedro vibrated to the sound of the caravan and left with many prizes. A roadshow and a football tournament delighted a jubilant […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
BANKING AND FINANCIAL INCLUSION: Promoting digitalized financial inclusion is the objective set by #Ecobank CI, the leading banking group in WAEMU, by giving everyone the opportunity to have access to financial services via its digital Xpress account offer. A Digital account with no account maintenance fees with access to the main banking services: Virtual bank […]
