KNOW YOUR CUSTOMERS AND PROSPECTS:
The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services.
Low average incomes give a certain competitive advantage to suppliers of basic necessities.
To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master their knowledge of the customer’s environment in order to make the appropriate choices for their business development strategy.
At #Diversity_Pub, we have made street marketing our specialty in order to better know the urban mass to respond precisely to the expectations of our customers.
Our partners trust us because each of our field actions is preceded by studies and analyzes allowing us to effectively reach the heart of the targets and limit errors.
Whether it is commercial activations in the field, data collection, studies of distribution value chains or distribution of flyers, our demanding approach in terms of quality remains the same.