CNPS STREET MARKETING: There are these marketing campaigns which are particularly close to our hearts: Those aimed at the urban working class, this fringe of the working population which is 80% informal and therefore excluded from the economic, social and banking system. With the new #CNPS regime, they will now be able to declare their […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
