WOMEN’S FINANCIAL INCLUSION: In the large metropolises of Sub-Saharan Africa such as Kinshasa or Abidjan, 70% of working women surveyed do not have access to financial services (bank accounts or insurance coverage). This is quite surprising factual information when you know that the players in this industry are desperately trying to transform this target population […]
UNDERSTANDING THE POPULAR MASS MARKET: Significant investment efforts have been made by all the actors involved in the development of financial inclusion in Sub-Saharan Africa. Although this has led to a take-off in the banking rate of the urban masses in the main African cities, it is clear that on average over the last few […]
FINANCIAL INCLUSION AND ACTIVE WOMEN: Diversity Pub is relaunching its monthly exchange and awareness meetings on financial products with the unbanked popular mass with a focus on women: “Elles Plus Africa by DP”. Our 1st stop on financial education will take place tomorrow at the Koumassi market with the dynamic traders to talk about finance: […]
KNOW YOUR CUSTOMERS AND PROSPECTS: The urban mass in sub-Saharan Africa constitutes a very high quantitative reserve of consumers of goods and services. Low average incomes give a certain competitive advantage to suppliers of basic necessities. To optimize the positioning of brands and products within this target, companies must refine their marketing strategy to master […]
Elle Plus Africa, FINANCIAL EDUCATION OF WOMEN: Tradeswomen of Marcory. On this day of celebration of the International Day of Education, Diversity Pub through its program #EllesPlusAfrica went to meet the traders of Marcory. Like every month, we support working women through financial education workshops in order to provide them with the tools that will […]
